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For decades, Toyota has been known for building reliable and durable vehicles. However, many people have found their designs to be rather unexciting or "bland." That’s beginning to change under the leadership of Akio Toyoda, who is pushing the brand toward a more distinctive and appealing look. **Do you like where Toyota is heading?**
*The new Corolla looks completely different from its predecessor.*
Toyoda has encouraged his team to add more "flavor" and "character" to Toyota's product lineup. He believes that while quality remains the core of the brand, fresh design can help attract new customers without compromising Toyota's reputation.
From the bold grille on the new Tundra to the sleek, modern lines of the Corolla and the striking Lexus RC F GT3 Racing Concept, the visual identity of Toyota and Lexus is clearly evolving.
*The Lexus RC F GT3 Racing Concept shows a bold new direction for the luxury brand.*
This shift in design philosophy has led to some major changes. For example, Toyoda recently promoted Tokuo Fukuichi, the head designer, to President of International Operations for Lexus. This move signals a growing emphasis on design as a key driver of brand success.
Fukuichi's role is crucial in helping Lexus redefine itself and expand into emerging markets such as China, Vietnam, Brazil, and Peru. According to Mark Templin, Lexus aims for annual growth of up to 10% as it pushes into these regions.
*The LF-NX concept is a dramatic departure from traditional Lexus designs.*
Another example of this transformation is the LF-NX crossover concept, which features a bold, aggressive look that stands out in the market. It’s a clear sign that Lexus is moving away from its more conservative image.
*The FT-1 concept is being considered for production as a successor to the Supra.*
There are even rumors that Toyota may bring the FT-1 concept to production as a replacement for the Supra. Toyoda, an avid racing fan, has shown interest in reviving Toyota’s sporty side, which could signal a return to performance-oriented models.
Overall, these changes are generating a lot of buzz. Whether that buzz is positive or negative depends on personal taste. Some may appreciate the fresh look, while others may miss the old, more understated style.
**What do you think? Do you like the direction Toyota and Lexus are taking?**
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