For decades, Toyota has been known for building some of the most reliable vehicles on the road. However, many people have found their designs to be rather unexciting or "bland." That’s beginning to change, thanks to the vision of CEO Akio Toyoda. Under his leadership, Toyota is making a bold move toward more expressive and dynamic styling—something that could redefine how the brand is perceived. **Do you like where it's heading?**
Toyota Bland Car Image Changing - Corolla

The design of the new Corolla sure looks a lot different than the old one.

Toyoda has encouraged his team to infuse more "flavor" and "character" into their designs. His belief is that while Toyota's reputation for quality remains strong, fresh visuals can help attract a broader audience without compromising reliability. This shift is already visible in models like the redesigned Corolla, which sports sleeker lines and a more modern look compared to its predecessors. From the bold, polarizing grille on the new Tundra to the dramatic redesign of the Corolla, and even the striking Lexus RC F GT3 Racing Concept, Toyota and Lexus are clearly stepping out of their comfort zones. These changes signal a desire to stand out in a competitive market and appeal to younger, more design-conscious buyers.
Lexus RC F GT3 Racing Concept

This new Lexus RC F GT3 Racing Concept is yet another design change for Lexus.

Toyoda has also taken a bold step by promoting Tokuo Fukuichi, the head of design, to President of International Operations for Lexus. This move shows a clear commitment to design-driven growth and signals that innovation is now a top priority. Fukuichi's role will be crucial in reshaping Lexus' image and expanding its presence in emerging markets such as China, Vietnam, Brazil, and Peru.
Lexus Goes Turbo - LF-NX Advanced Crossover Concept

The Lexus LF-NX Turbo concept is certain to turn heads.

One of the most eye-catching concepts to emerge from this new direction is the LF-NX Turbo. With its aggressive styling and bold proportions, it represents a major departure from traditional Lexus designs. Similarly, the FT-1 concept has sparked a lot of excitement, with many believing it could become the next-generation Supra.
FT-1 design

This FT-1 Concept is being seriously talked about as a possible production car.

With Toyoda's continued support for performance-oriented designs, it seems Toyota may be re-entering the sports car arena after a long hiatus. Whether this shift is welcomed or met with skepticism remains to be seen, but one thing is clear: the future of Toyota and Lexus is looking more exciting than ever. **What do you think? Do you like the direction things are going?**

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