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Changhe Motors is already indestructible from the China Chang'an Group, but what will be the future of Changhe Auto after independence?
Faced with the increasingly complex market environment, especially the acceleration of the introduction of auto restriction policies and the gradual drop in the prices of foreign brand vehicles, some people think that Changhe Auto’s independence is only a dead end. According to current media reports, Changhe Automobile has been with BAIC Group and Jiangling Motors. Domestic car companies have made contact with them. Once they have completed their independence, they can vote for another.
The author thinks that Changhe Automobile can completely develop independently and independently in the process of self-recognition and courageous reform, which is far more favorable than finding an “advanced home†at this time.
First, if Changhe Automotive is reorganized as a "prickly-headed" automobile company, if it only chooses the "Eastern family" to live a peaceful life, it is bound to be controlled by people. At that time, if it wants to develop independently, then it is almost impossible. The current Jiangxi provincial government fully respects the opinions of Changhe Auto's management team and takes an optimistic attitude toward Changhe's development.
Secondly, the “Suzuki card†on Changhe Automobile is far better than some independent brands. The company has a large number of professional R&D and design teams with joint development experience, advanced R&D, testing, production, and quality control equipment, plus Jiujiang City. The K-Series engine factory, Changhe Automobile is fully equipped to become the base of small-displacement quality manufacturing car enterprises.
Third, in addition to the limited number of purchases in major cities, Changhe Automobile and Changhe Suzuki have good brand awareness in the majority of domestic second and third-tier cities.
At present, Changhe Suzuki has four models: Beidouxing, Liana, Langdi and Paixi. Due to the increase in assembly volume of joint-venture production of the K-series, Changhe Suzuki has made a profit of 5 million yuan in the first half of the year. The Big Dipper X5 listed on the market was welcomed by the market last year. The K10B engine developed on the basis of the K12B is carried on a Changhe minibus, which may change the current sluggish sales situation of Changhe MG.
Fourth, the introduction of strategic investors to achieve diversification of equity in Changhe Automobile. The author believes that as a capital-intensive industry, the auto industry should get rid of the state-owned single system, in order to mobilize the enthusiasm of the company's management and employees. In the future, Changhe Automotive may consider giving management and employees some shares while introducing strategic investors.
Finally, after the reorganization and independence storms, Changhe Auto Management will cherish the opportunities that are more difficult to come by. In particular, corporate leaders must make good use of their power, cherish their own business, and dare to make decisions, in strategy and The market establishes its own judgment and control.