When it comes to the Chinese auto industry, the "cottage" is a word that can't be passed. Since 2003, Honda sued Noble S-RV for plagiarizing CR-V (see note), most of its own brands have been caught in plagiarism disputes with foreign car companies. Recently, the Landwind X7 “Removal†Land Rover Aurora event exhibited by Jiangling Motors at the Guangzhou Auto Show has caused the attention of all parties to focus on the issue of “cottageâ€. Metal Detection In Food,Conveyor Metal Detector,Metal Detector Machine,Metal Detection For Food DURZERD PACKAGING MACHINERY CO., LTD. , https://www.durzerdmachine.com
Note: Shuanghuan Laibao SR-V plagiarism Honda CR-V event: In October 2003, Shijiazhuang Shuanghuan Automobile launched the Laibao SR-V, which is similar in appearance to the famous Honda CR-V model. Bitabao has technical cooperation with Honda. Honda therefore sued Shuanghuan Automobile Company for infringement of patent rights. The case was once very loud and was called the first case of Chinese automobile infringement.
At the Guangzhou Auto Show on November 21, Jiangling Motors exhibited its compact SUV, the Landwind X7, which has been developed for many years. The front face, lights, roof sunroof, side curves and rear body are almost identical to Land Rover Aurora. Even in the interior design, the Landwind X7 maintains a high "loyalty" to Aurora. More coincidentally, Jaguar Land Rover and Chery joint venture domestic aurora also appeared at this auto show, after the conclusion of the X7 "cottage" Aurora.
Jaguar Land Rover expressed "very angry" about Jiangling's plagiarism, and said that Jiangling's behavior is "breaking the international industry rules." "Jiangling's related practices are extremely disappointing and should be subject to relevant sanctions." Jiangling said that "Lanfeng X7 is a self-developed mid-to-high-end SUV new car, the design is in line with the aesthetics of Chinese consumers and the trend of future SUVs." For Jaguar Land Rover's response, Jiangling's response is "who is like a car, it is a matter of opinion." Our business activities are in line with relevant national laws and regulations and industry norms."
Although Jaguar Land Rover has not formally filed a lawsuit so far, Lu Feng’s “cottage†behavior still attracts the attention of all parties at home and abroad, and this has led to thinking about plagiarism and innovation in the automotive industry.
Core point of view: A car forum in Japan said that foreign car companies should learn to get used to seeing "a few cousins" in China soon after launching a model (herein similar meaning). In addition to attracting attention in the short term, this kind of behavior can't change anything.
Due to the emphasis on intellectual property in Western countries and the prejudice that has historically accumulated due to various factors, overseas media have responded strongly to the plagiarism of Chinese car companies. For example, Germany's Handelsblatt said that the Landwind X7 is "from China's Aurora in the cottage factory". In addition to the comparison between the Landwind X7 and the Land Rover Aurora from outside to inside, it also uncovers the scars of Jiangling Motors and mentions the company's many years of advancement in the European market. Because the crash test is not close, it is going back to the past.
Another Autobild, which had conducted an inventory of China's own branded cottage models at this year's Beijing Auto Show, said that this is not the first plagiarism of Chinese car companies, nor will it be the last. Autobild, who loves "counting", also lists a number of Chinese models that mimic the Land Rover Aurora, such as Haval Coupe, Gio SUV and so on. Of course, the German cars that have been used by Chinese cottages in recent years are the best of the media.
A car forum in Japan said that foreign car companies should learn to get used to seeing "a few cousins" in China soon after launching a model (herein similar meaning). In an article published in the forum, it was pointed out that a large number of Toyota, Nissan and Honda models were copied in China, but this behavior will not change anything in the short term. Toyota is still Toyota, and BYD is still BYD (Note: BYD often copied Toyota cars).
The carscoops website said that in addition to the price, the Landwind X7 is simply a replica of the Land Rover Aurora. However, the site also admitted that the price of Landwind is about one-third to one-quarter of Land Rover. For those who can't afford Land Rover, this Landwind X7 is also a good choice. The English version of the Hong Kong media "South China Morning Post" said: If you see a Land Rover in China, he may not be a Land Rover or a Land Wind.
Core point of view: From the perspective of the history of automobile development, learning and imitation is an inevitable stage of development. Today, Japanese and Korean car companies, which have become an important part of the world's automobile industry, also started from the "cottage".
The automotive industry covers a wide range of industries, including the industrial base, material technology, industrial design and other aspects of a country, called the "pyramid tip" of manufacturing. European and American countries have accumulated more than 100 years in the automobile industry. In the face of rapidly developing and changing markets, it is neither realistic nor necessary for Chinese car companies to start the road again from the beginning. To narrow the gap with competitors in a short period of time, "standing on the shoulders of giants" to learn imitation is understandable, this is not only in the automotive industry, but also in any industry.
From the perspective of the history of automobile development, learning to imitate is the inevitable stage of development. Today, Japanese and Korean car companies, which have become an important part of the world's automobile industry, also started from the "cottage". For example, Toyota Kiichiro (founder of Toyota Motor), who originally engaged in textile machinery, bought Ford and Chevrolet cars for dismantling and reverse cottages in order to enter the automotive industry. Nissan and Mitsubishi just started to make imitations of Ford and British Woleseley cars. After World War II, Japanese car companies also directly introduced European and American technology to learn. The Korean car companies that started late are laying the groundwork for their technology through large-scale cottages in Japan and the United States.
Some automotive research experts pointed out that the key to the "transmutation" of Japanese and Korean car companies is to innovate independently after digesting and absorbing European and American technologies, and gradually form their own style characteristics. For example, today's Korean car companies have large R&D centers all over the world, and they are often able to develop models that detonate the market and are imitated by Western car companies.
An expert from the European Automobile Industry Association (ACEA) said that although the Landwind X7 is very similar to the Land Rover Aurora, there is a big gap between the market positioning, price, and configuration. The Landwind X7 is hard to produce real sales of Land Rover Aurora. influences. "Although the Landwind X7 only has one-third of the price of Aurora, it will lower the brand image of Aurora to a certain extent, but as long as Chinese automakers indulge in imitation and follow-up, they will not pose a substantial threat to European car companies."
Core point of view: Some legal insiders believe that Lu Feng dared to launch the X7 with confidence. In addition to the industry ethos, more importantly, at the beginning of R&D, the Landwind X7 has registered the appearance patent and passed it.
From the stock price of Jiangling Motors, the parent company of Lufeng X7, since the exhibition on November 21, it has been around 30 yuan per share, and the plagiarism did not seem to have a substantial impact. This shows that investors do not care whether the Landwind X7 has copied the Aurora. Senior auto analyst Feng Shiming said: "I believe they are excited. On the one hand, they can step on the shoulders of giants. On the other hand, they will have a lot of bonuses after they sell in the future. The most unfortunate, at least fire. ."
Some legal insiders believe that Lu Feng dared to launch the X7 with confidence. In addition to the industry ethos, more importantly, at the beginning of R&D, the Landwind X7 has registered a patent for appearance and passed. Landwind, backed by law, is naturally not afraid of the accusations and intimidation of Jaguar Land Rover. Judging from the litigation caused by design disputes between Chinese and foreign automakers over the years, the foreign party is either reconciled or lost, and the chances of winning are not high. This is why Jaguar Land Rover blames it but it is difficult to put it into practice.
Of course, there are many people who worry about it. For example, an analyst living in Hong Kong said that simple Ctrl+C and Ctrl+V (copy and paste) can bring high sales in the early stage, but the dependence on imitation will have long-term development of car companies. Has a fatal impact. For example, BYD, which is listed in Hong Kong, BYD, which is keen on the cottage, grew rapidly in the past, and many models ranked in the forefront of sales. But nowadays, BYD, which did not have the core R&D capability, fell 20% in the first three quarters, and it became the world's number one goal.
Core point of view: Netizens cites "the behavior of direct imitation like the Landwind X7 is not right, but when BMW introduced the X6, a large wave of car companies have launched similar models, is this considered plagiarism?"
Compared with the media's righteous words and the long-term vision and rational analysis of experts, overseas netizens seem quite "sentimental" and "tolerant" about the topic of Chinese car plagiarism. After the German media reported that the Landwind X7 plagiarized the Land Rover Aurora event, many people were surprised by the price comparison and performance parameters of the Landwind X7, which was less than 20,000 euros (about 152,000 yuan). Slamming Land Rover, this "self-defeating advantage to earn high profits."
Others said that "plagiarism is not surprising, not only in China, but also in other countries' automakers." And for example, "the behavior of direct imitation like the Landwind X7 is not right, but after BMW introduced the X6. A large wave of car companies have launched similar models, is this considered plagiarism?"
There are also many opinions on reflection. Some people say that "no wonder that Chinese cars cannot be seen on the streets of Europe, so the copied models will of course not be allowed to be sold here." Others said that "the price of Chinese companies is in turmoil." In the war, German companies need to spend more money on research and development in order to truly maintain their advantages."
A discussion of the cottage, Aurora and Landwind X7 are a fire, they are snickering in private. Looking back at the development of Chinese autos is the process from imitation to innovation, from reverse development to positive development. Chinese auto companies have entered the 2.0 era of positive development from the simple imitation of the 1.0 era. With the arrival of the 3.0 era of innovation, Chinese autos have the strength to compete with the joint ventures, become a truly global enterprise, and can create Global brand. I remember the chairman of a car company said: "At first glance, it is a model that imitates the cottage. This is the initial stage; imitating 3-5 models is the stage of integration development; you can imitate 5-7 models, you will Entering the stage of innovation that integrates and integrates. "Imitation and innovation, I hope that the Aurora of the cottage will lead to the thinking of Chinese car companies. Chinese car companies will soon step out of the shadow of imitation and even let others imitate.
In fact, at the Guangzhou Auto Show, there are two Chinese car companies that have received extensive attention from overseas. In addition to the “landscape†of the “cottageâ€, the other is the current stage of sales and reputation. Contrary to the widespread attack by Jiangling Lufeng, the introduction of high-end talents from Europe and the United States for independent research and development has been almost praised. The newly launched SUV model is even considered to have the strength to be listed in Europe.
Unlike the joint-venture car companies that can “get moneyâ€, all the self-employed cars that need to rely on their own efforts have lower starting points and worse living conditions. Shanzhai plagiarism is a dose of drugs. It can relieve pain when used for a long time, and eventually empties the body to destroy after long-term use. The cottage is not terrible. Toyota Hyundai also came over like this, but the terrible thing is that it will only be a cottage and will not innovate.