BMW: Convinced that the Chinese market will continue to grow in the future

BMW's confidence comes from its sustained rapid growth in China in recent years. In the first eight months of this year, BMW sold 207,000 vehicles in China. According to the latest news, its sales in the first nine months have reached 237,000 units, an increase of 34% year-on-year. Among them, the sales volume in September was close to 30,000 units, an increase of 59% year-on-year.

In 2012, the Chinese auto market has two major phenomena. On the one hand, it is the severe fact that the growth rate of the auto market has slowed down significantly. On the one hand, it is the largest scale expansion of auto companies. There are no fewer than ten passenger car companies that expand production this year. People can not help but begin to worry: Will there be excess capacity in the future? KPMG even pointed out that in 2016 China's auto overcapacity could rise to 9 million vehicles.

However, this does not seem to worry about luxury car giants such as BMW. At the Paris auto show on the 14th of October, Dr. Ian Roberson, BMW Group’s director of BMW brand sales and marketing and BMW Group sales channels, was interviewed. He said, “BMW has always had a long-term future in the Chinese market. With its planning and clear strategies, BMW believes that the Chinese market will continue to develop steadily."

It is reported that BMW's confidence comes from its sustained rapid growth in China in recent years. In the first eight months of this year, BMW sold 207,000 vehicles in China. According to Bloomberg News, sales in the first nine months have reached 237,000, an increase of 34% year-on-year. Among them, the sales volume in September was close to 30,000 units, an increase of 59% year-on-year.