3 years to build Zongshen Motor
In the past three years, Zongshen Group Chairman Zuo Zongshen has made a bold announcement: the company aims to establish its own "unique" supplier network, marking the end of the "assembly" era in Chongqing and ushering in a new "manufacturing" era. Unlike many Chinese motorcycle manufacturers, who are essentially "assembling factories"—relying heavily on external parts rather than producing their own components—Zongshen is determined to break away from this model.
Currently, most motorcycles in China are built with nearly identical quality, differing only in branding. To address this issue of homogeneity among thousands of similar vehicles, Zongshen plans to invest hundreds of millions of yuan to create a dedicated group of accessory companies that will exclusively serve the Zongshen Group. This strategic move is expected to enhance product differentiation and strengthen the company's long-term competitiveness.
According to this year’s Forbes list, Zuo Zongshen ranks 66th among the world's wealthiest individuals, with an estimated net worth of $150 million. He also revealed for the first time his vision for Zongshen’s development over the next five to ten years. Among the ambitious plans is the production of regional aircraft engines. Zongshen has already engaged in discussions with French aerospace suppliers linked to Airbus. In addition, the company is set to launch a new motorcycle brand in collaboration with Harley-Davidson in the United States. Within three years, Zongshen plans to introduce new models overseas, expanding its global footprint and diversifying its product portfolio.
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