Shanghai General Motors officially signed a strategic cooperation agreement with Tencent on February 6. In addition to big data based on precision marketing, Shanghai General Motors will also cooperate with Tencent WeChat platform, Tencent Video, Tencent Games, and Tencent Mobile product groups.
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In 2014, Shanghai General Motors took the lead in the industry and opened up internal data “islandâ€. It took the lead in establishing an enterprise-level data management platform (DMP), which laid a solid foundation for a precise marketing innovation model. Tencent has always been known for its high level of big data analysis capabilities, especially in the creation of the DMP data management platform, and its inherent advantages have been well inherited. The big data strategic cooperation between Shanghai General Motors and Tencent is to give full play to their respective advantages and experiences in data mining and application promotion, and jointly work to promote DMP2 for big data analysis, multi-screen linkage, product integration and so on. 0 upgraded version. This will lay a strong data-driven force for the company's innovative marketing and future new product design, and is another breakthrough attempt by Shanghai GM in intensive marketing.
Shanghai GM will join hands with Tencent's product matrix to establish a customized service system, develop intelligent e-commerce form, and use multi-screen cross-scenario marketing model to create innovative marketing from precision marketing to entertainment marketing to experience marketing. closed loop. This is also a broken cross-border alliance based on industry forward-looking and user insights of two giant companies with innovative genes.
Cai Bin, deputy general manager of Shanghai General Motors, said: "The car users are undergoing profound changes. The Internet has become an inseparable part of people's lives, especially the young consumers who have grown up with the Internet, and have gradually become the mainstay of car purchase and consumption. Many of their behaviors have a deep network imprint. The Internet is permeating the entire life cycle of users watching cars, choosing cars, buying cars, using cars, selling cars and after-sales services. We hope to use Shanghai GM's powerful IT information system as Endorsement, using the Internet's innovative marketing methods to make marketing more accurate." 
