Counterfeit heat sink misleads Florence with its damage
In the early days of the new year, as many home-based businesses opened their doors with a fresh start, Florence radiators found themselves in the spotlight—this time not for positive reasons. The brand faced a wave of criticism and numerous online posts accusing it of poor quality and unreliable service. Comments like “Don’t buy Florence products anymore,†“Even a famous brand can have installation issues,†and “Consumers are weak, but Florence is too careless†flooded social media. Suddenly, Florence became the center of public scrutiny.
After an investigation, it was revealed that the issue stemmed from counterfeit sellers who had falsely claimed to be authorized dealers of Florence. These individuals sold substandard products, caused leaks, and then disappeared without a trace. Consumers, unable to reach the real company, ended up blaming the genuine Florence brand. This incident highlighted how counterfeiting not only harms consumers but also tarnishes the reputation of legitimate brands.
The heating installation complaint saga continued as Florence joined the list of companies caught in a "complaint storm." In June 2007, Mr. Li ordered a radiator from a salesperson claiming to represent the "Florence Radiator Factory" during an event hosted by Focus Home Improvement Network. The product was installed in early November, but shortly after, the radiator began leaking, causing damage to his wooden floors, furniture, and walls. When he tried to contact the so-called manufacturer, he found no one available. Eventually, he turned to the official Florence company through an online forum for help.
Impostors were misleading customers across the web. On the Focus Decoration Forum, the post quickly gained hundreds of comments. One user wrote, “It's a good brand. A brand that listens to its customers is a great brand! Florence, you need to come up with a solution.†Others shared similar concerns, recalling that Florence had been a top choice in past renovations but now left them feeling uneasy. Some users even advised others to avoid buying Florence radiators, labeling the brand as a “dominant merchant.â€
How could a brand known as a leader in the heating radiator industry, recognized as a national brand, end up with such issues? The reporter reached out to Yang Deyuan, General Manager of Beijing Floridian Radiator Company. He explained that the customer service team had visited the consumer’s home after receiving the complaint and found that the leak was due to improper installation. Additionally, they discovered that the consumer had purchased the product from a fake “Florence Radiator Factory.†The salesman was an imposter, and the credit card stamp and receipt were forged.
To clear up the confusion, Beijing Florence issued a statement on Sina.com and various decoration forums, confirming that the products in question were indeed counterfeit and harmful to consumers. Yang Deyuan also posted details about the incident on his personal blog. Despite these efforts, many netizens remained skeptical, continuing to spread misinformation about Florence radiators.
“Since the leakage incident, the internet has been buzzing non-stop, and our phone lines have been overloaded,†Yang Deyuan admitted. “This is how counterfeiters can devastate a legitimate brand.†He acknowledged the difficult situation Florence is facing, trying hard to explain the truth while still bearing the blame and misunderstandings from the public. “The key issue is the serious damage to our brand image. With fierce competition in the radiator industry, this criticism will put us under even more pressure.â€
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