Dongfeng Yueda Kia K4 listed

On September 1, Dongfeng Yueda Kia K4 was officially launched in Xi’an as a new model built specifically for the Chinese market. The K4 launched this time listed 9 models and provided 1.8L, 2.0L and 1.6T power. The price range is from 128,800 to 189,800 yuan. It is understood that in order to meet the needs of the Chinese market, K4 has focused on improving safety, design, power and convenience.

In an interview with the media, Su Nanyong, general manager of Dongfeng Yueda Kia, said that K4’s monthly sales target is 10,000 units. In February of next year, Dongfeng Yueda Kia will also launch the first small SUV model.

As a strategic model of Dongfeng Yueda Kia’s mid-to-high-end auto market after K5, the launch of K4 not only further enriched and improved the product matrix of Dongfeng Yueda Kia, but also positioned the audience of the brand from 25 to 35 years old. , expanded to more mature people over the age of 35. After K4 launches, K4 will partner with K5 to attack with differentiated product features. Targeting different market segments and customer groups: K4 will focus on low-key and stable business traits and target consumer groups with business needs in the mid-to-high-end model market. The K5 continues to personalize the market line of elite style.

From January to July this year, Dongfeng Yueda reached cumulative sales of nearly 360,000 vehicles, an increase of 13% year-on-year; and in J. D. In the 2014 sales satisfaction (SSI) and after sales satisfaction (CSI) industry survey released by Power Asia Pacific, Dongfeng Yueda Kia ranked fourth and ranked second in the dealer satisfaction index (DAS) study. At the beginning of this year, Dongfeng Yueda Kia’s third plant was formally put into production, and 800,000 basic production capacity was formed in Yancheng, which will gradually increase to 1 million vehicles. At the end of July this year, Dongfeng Yueda Kia’s output exceeded 3 million vehicles.

According to the plan, Dongfeng Yueda Kia will achieve an annual production and sales of 1 million cars in 2017, with a market share of more than 5%, and it will also be among the top companies in China's passenger vehicle industry.