A few days ago, the Dongguan Municipal Government officially issued the "Dongguan City to promote the development of the LED industry", covering a number of LED major achievements transformation projects, core technology research projects and other funding policies, aims to vigorously support and promote the development of the LED industry.
The development of LED companies is very important to see the government's policy direction. The Dongguan government's policy environment is very positive. Shenzhen has abolished the LED industry plan for many reasons, and Dongguan has a certain advantage over Shenzhen. As a manufacturing city, Dongguan is now more demanding for structural transformation. Luo Mohui, CEO of Jinmo.com, believes that the new policy has made LED companies feel the policy sunshine of Dongguan. In the second half of the year, the overall trend of the LED industry is improving. There may be explosive growth. The enterprises should highlight their core competitiveness and seize new development opportunities. The government should also improve the indicator system and evaluation system to promote the development of the LED industry, and promote the LED industry in Dongguan to accelerate toward a healthy and benign direction. In the specific support and promotion of industrial development, the government should improve the indicators and evaluation system, such as technological innovation, investment scale, strength to enter the industry, etc., must support which good seedlings, enterprises worthy of training, can not be Those enterprises that have no prospects for development will transfuse blood, and these enterprises will affect the healthy development of the entire industry. The government must help the industry to achieve the survival of the fittest.
In Luo Baihui's view, the development trend of the whole industry in the second half of the year is relatively good, and there may be explosive growth that has been said to many people now. There are some signs to support this judgment. One is that the government accelerates economic restructuring, energy conservation and environmental protection and other healthy economic development methods have become a consensus. The LED industry is in line with the new economic development mode, and the big environment is conducive to industrial development. The other is that the technology of LED products has been preliminary with so many years of development. The survival of the fittest was completed. At the 18th Guangzhou International Lighting Exhibition held this month, the number of LED companies participating in the exhibition was less than last year, but the booths of the participating companies were relatively enlarged, indicating that after the integration, those small, nothing The enterprises that have developed their advantages have already gone out, and the remaining enterprises have developed well and embarked on a benign development path.
In the past, many companies died and died on their own feelings. They always thought that they were good. They rarely asked what they were and why. Companies that have begun to enter the LED industry want to do everything they want, and they feel better than others, but they ignore the details of competition in the market. The company is not the worst competition, but the best competition. It's important to be good at finding out which parts of your work are likely to be the best in the industry. Then focus on doing this and do your best.
Luo Baihui believes that this industry can be divided into three types: cost route, brand route and creative route. For many LED small and medium-sized enterprises in Dongguan, the cost route is a short-term behavior, it is difficult to maintain, and the brand needs long-term accumulation. And the process of operation, it is difficult to achieve in the short term, so our Guangdong Langshi Optoelectronics Technology Co., Ltd. chose to take the creative route, and strive to make the product appearance and technology unique, which is what many companies can do.
At present, the main disadvantage of LED promotion is that many LED manufacturers can't directly face consumers. There are too many intermediate links and channels blocked. As a result, the final consumers feel that the price of the products is too high, so it can be seen that some big lighting markets are now in a slump. Luo Baihui believes that the promotion of LED should be better combined with the appropriate marketing model, better use of electronic platform promotion, thereby reducing channel costs, so that the benefits of energy-saving and money-saving LED products for consumers. In addition, companies should take advantage of new social media platforms and exhibitions to cater to those who believe that the industry is now at the right time, but also strive to believe that LED is the future of this group of potential people.

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