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The current industry competition is constantly escalating. Many dealers have already transformed themselves into production, and some have also done projects. Some dealers have already used the original capital accumulation completed in the previous period and switched to other industries to exit the security industry. It is getting harder and harder to simply do the distribution of the industry. Is it necessary for distributors to be transformed into production and engineering before they can survive?
In the face of a harsh competitive environment, dealers only have the opportunity to change and give up a previous phone call to do market practices. They can do their own brand promotion and agency brand promotion in order to become bigger and stronger. From the perspective of the development of other industries, companies in the mature industries and those who are simply distributors still have room to survive. For example, in mature industries such as medicine and home appliances, most of the sales volume of manufacturers depends on distributors. It is unrealistic to establish their own marketing network or simply rely on hypermarkets. Perhaps due to the fact that early security industry competition was not very intense, so more dealers are 'sitting business' and seldom doing 'business'. The industry's limited understanding of distributors has led to the current situation. Faced with this situation dealers need to change.
The combination of business product lines from the price of brand and other aspects of the positioning of business products so that many companies always hold high-end products hold, the low-end products are not enthusiastic to promote. However, with the declining demand for high-end products and the ever-increasing market capacity of low-end products, the status of traditional distributors has also started to fluctuate. On the contrary, some low-end product distributors have been given opportunities for rapid growth. This market transformation will be a test for both parties and an opportunity. The operation of different products can satisfy the needs of more customers, and can establish relationships with more customers. Maintaining such customer relationships also ensures customer resources and can establish long-term supply and demand relationships. For example, with the rapid growth of domestic brands, the pressure on many traditional foreign brand agents has increased dramatically. However, a number of new distributors have also formed. When foreign brand dealers in turn seek this part of the market, they have lost the most. Good timing. Therefore, distributors need to choose between flexibility and specialization.
The supplier's choice is relatively low due to the low barriers to the security industry, and many manufacturing companies pay more attention to the quantity. Although they value the market but lack the concept of customer protection, the sales network, where dealers have been painstakingly developed, has been ruined due to the manufacturer's problems. Channel opportunities. Therefore, dealers choose to cooperate with manufacturers, not only to see quality, but also whether the company's mechanism is suitable for dealers to do distribution. The technology of security products has developed rapidly and new products have been introduced. Distributors should be the first touchstone for these products to enter the market. After the first pass, the qualified products are recommended to the engineering company to obtain the Recognition and long-term cooperation.
Security dealers have a long way to go, although competition is fierce. But it is also an opportunity to improve yourself. What will happen in the future, but also a long process of trials. Although the phenomenon of price wins will still exist, with the growth of domestic security companies, a group of dealer companies will be eliminated, and experienced dealers will get better development.
The security industry has experienced more than 30 years of development. In the early days of development, the number of domestic manufacturers was relatively small, and there was a shortage of independent brands. Many distributors were mainly operating foreign high-end brands. In the case that foreign manufacturers are not familiar with the Chinese market, dealers have played an important role in the sales of products. Even more foreign brands have been promoted by domestic distributors. With the change of the market, now, the stage that the traditional dealer decides the destiny of the Chinese enterprise has already been away from us gradually, the number of simple security dealers is declining too. For traditional dealers, how to become a good business is also a logical issue. Therefore, the problem with dealers should be how to carry out market transformation and expand development channels.
Release date:2012/2/14 9:31:44