May 2018 TOP30 SUV sales volume

According to the National Automobile Production and Sales Data provided by the CUC 2015, the domestic SUV model sales reached 740,060 units in May 2018, a decrease of approximately 1.8% from the previous month and a year-on-year increase of 3.9%. The sales growth for the second consecutive month was lower than that of the sedan, and the SUV market increased. There has been a marked slowdown in speed. In the same period, Car Quality Network received 2,532 valid complaints from owners for SUVs, a decrease of 15.4% QoQ, and still maintained a relatively high growth rate. The volume of complaints this month increased by 73.6% from May 2017. This month's “oil increase” is still the most frequently reported problem. The volume of complaints is much higher than other problems, but it has dropped significantly from the previous month. In addition, complaints related to faults such as transmission abnormal noise, engine oil leakage, and abnormal engine noise all exceeded 100 cases. After removing the complainant's voluntary application for withdrawal of information, the sales volume of the TOP30 SUV in May 2018 was ranked as follows:

In 2018, the overall sales volume of the domestic SUV market performed poorly, which has been decelerated for the second consecutive month, which has affected the sales of more than half of the TOP30 models. Specifically on the list, Haval H6, which has long occupied the top spot on the list, topped again, but its sales volume dropped by about 10% month-on-month. Despite this, the Haval H6 is still the only one in this list that has sold more than 30,000 units. Model. The Po Chun 510, which has been competing with the Hover H6 for the monthly sales of the month, has been very eye-catching this month. Not only did it fail to maintain its status as the "Ten Thousand-year-old," but its sales volume dropped by 27.3%. After experiencing the “accident of the engine”, the Dongfeng Honda CR-V 1.5T model resumed sales in late May. Sales volume exceeded 9,000 units in just a few days and returned to the TOP30 list again. In addition, the SAIC GM Chevrolet explorers entered the list for the first time. Despite the bottom of the rankings, they can prove that their sales have gradually recovered.

Data point of view:

1, sales record record explorers getting better

It has been one year since Chevrolet launched a new explorer model. Although the market performance in the past year has not been as expected, in fact, the explorer has become one of the main sales forces of the Chevrolet brand. Judging from its sales charts for the past year, it showed a clear trend. After experiencing a trough period in February of this year, the explorers seemed to have found a rising channel, with monthly sales increasing for the third consecutive month. The sales in May even created the highest record since its listing. Although the sales volume of the explorers was not too eye-catching, the amount of complaints in the past year has remained at a relatively low level, creating a good quality reputation. In recent years, the performance of the Chevrolet brand in the country has been somewhat sluggish, and after experiencing a low tide in 2015 and 2016, it has finally improved in 2017. With the introduction of new models and changes in marketing strategies, the Chevrolet 2017 brand The annual sales finally picked up. The upward trend also continued into 2018. According to statistics, between January and May this year, Chevrolet’s cumulative sales reached 189,285 vehicles, a year-on-year increase of 6.6%, the highest in 13 months. Among them, the explorer also contributed a lot of power. As the Chevrolet gradually moves out of the trough after a series of adjustments, the market performance of the explorators is also expected to improve. However, it is still impossible to reach a conclusion on whether the Chevrolet could expect the “mainstream sales” level. The world seems to have entered the rising channel.

2, the problem is still Po Chun 510 can not be called "God car"

The Baojun 510, which has the potential of being a “God's Car”, has been very eye-catching since it was listed more than a year ago. In 2017, it sold all the way to sing and broke the 50,000 mark. Not only that, after the 510th comedian of Bao Chung continued to challenge the status of Haval H6's monthly sales, and once became the Huff H6's "confidence." However, the sales volume of Baojun 510's sales volume came to an abrupt end after entering 2018. After soaring to the peak of sales in 2018, sales volume continued to decline, and sales in May even fell to the lowest point in nearly a year. Judging from the amount of complaints in the past year, it basically remained at a relatively stable level, but the problems of “running deviation” and “transmission abnormal noise” still haunted many owners of the Baojun 510, and hoped that the manufacturers could treat it seriously and properly solve it. The owner complained. According to a recent survey conducted by the car quality network for the Po Chun 510, some car owners expressed rust on the body of the Po Chun 510, cracks in the paint, car odors, and poor interior workmanship. Dissatisfaction, this also led Po Chun 510 score in the survey did not meet the car quality network recommendation. Although the Po Chun 510 still has the potential of "Shenzhou Car", if the quality reputation of the product is not upgraded as quickly as possible, it may be difficult for the product sales to return to its peak.

3, Bai Yuwei Haval H6 still need to improve the quality of word of mouth

As a myth of sales of domestic SUVs, the market performance of Haval H6 in the past year has also experienced a situation of a sharp decline. Despite this, its sales volume remains at a high of more than 30,000, and it still dominates the domestic SUV market. Although the sales have no problem, the Haval H6 seems to have a good reputation in terms of quality. In terms of the amount of complaints in the past year, it has remained at a relatively high level, and in May it reached a recent high point. According to the car quality network data, the complaints of Haval H6 are still mainly focused on the "dangerous vibration of gearbox", "engine noise" and "rusty body". What is puzzling is that the company’s complaints about owners have not been settled. In May, the resolution rate of Haval H6 complaints was only 7.7%. Too low complaint resolution rate may be one of the important reasons why Haval H6's complaints remain high. . As the leading brand of domestic SUV, not only should have outstanding performance in market performance, but also should set an example for other brands in the aspect of quality word of mouth. Since entering 2018, the overall performance of the domestic SUV market has been declining, the market growth has slowed down significantly, and the era of high sales growth has not returned. In such a market environment, in addition to the product itself, more efforts should be made to improve the quality of word of mouth, so as not to be surpassed by such a new force as the Baojun 510. It is time for the Haver brand to calm down. Think about it.

4, short-lived? Tiggo 3 is full of unknown future

As the only remaining model of the Chery SUV family, Tiggo 3 shoulders the heavy lifting of the Chery brand sales. Judging from its sales performance in the past year, the overall momentum of growth shows that in May sales exceeded the 10,000 mark for the first time, reaching the peak of monthly sales in the past year. Surprisingly, at the same time as sales volume rose, the monthly complaint volume of Tiggo 3 also dropped significantly. In May, the new Tiggo 3 officially went on the market and the price was significantly lower than the older models. It stands to reason that the launch of new models will lead to a wave of sales, but surprisingly, with the new Tiggo 3 price cuts turned out to be reduced, which makes its future development somewhat confusing. In recent days, Chery entered the "summer event summer" due to the "mixed change" turmoil. The chaotic product distribution and sluggish sales caused the company to lose money year after year. Numerous pressures forced Chery to adjust again. Whether this round of adjustment will enable Chery's development to take the “right path” and let the Tiger Tiger 3 and other major sales models rejuvenate again is still quite exciting!