PSA Group Cooperates with Turkish Automobile Company to Develop New Models
On February 28, 2008, PSA Peugeot Citroën entered into a strategic cooperation agreement with Karsan, a leading Turkish automotive company. The partnership focused on the local production of the Citroën Berlingo First and Peugeot Partner Origin models. Additionally, the companies planned to develop and launch an extended version of this commercial vehicle, specifically tailored for the Turkish market. These vehicles were not only intended for domestic use but also aimed at export to non-EU countries.
Production was set to begin at Karsan’s plant in Bursa, Turkey, by the end of 2008, with a target of manufacturing 150,000 units by 2013. This collaboration was part of PSA Peugeot Citroën’s broader CAP2010 strategy, launched in 2007, which aimed to accelerate product launches and strengthen the company’s global presence. The agreement was seen as a key step in expanding the brand’s footprint in emerging markets.
In 2007, the Peugeot Citroën Group sold 39,100 vehicles in Turkey, capturing a 6.6% market share. The Turkish market, considered vital in Central and Eastern Europe, recorded total sales of 595,000 vehicles that year. This made it one of the most significant markets for European automakers in the region.
Karsan had long been a trusted partner of PSA Peugeot Citroën, producing the Peugeot Partner Origin at its Bursa facility and distributing it locally. As a subsidiary of the Kiraça Group, Karsan Automotiv Sanayi Ve Ticaret is a well-established name in the Turkish automotive industry, known for its strong engineering capabilities and commitment to quality.
This partnership marked a milestone in the collaboration between the two companies, combining PSA’s global brand strength with Karsan’s deep local expertise. It was expected to not only boost sales but also enhance the competitiveness of both brands in the region.
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