Respond to off-season heavy truck companies’ sales promotion
In the traditional truck market, sales typically peak between April and June, while the hot summer months of July and August are considered a "slow season" for sales. This trend is especially noticeable in the heavy truck segment. Recently, reporters found out that as the off-season approaches, domestic heavy truck manufacturers have rolled out various promotional strategies to boost sales. From price cuts to product upgrades and enhanced services, these efforts have created a surge of activity in an otherwise sluggish market.
Firstly, FAW Jiefang has made significant adjustments to its pricing strategy, offering discounts on models like Denway, Converse, Aowei, and Dawei. New products such as the Aowei 9-liter double-bridge tractor, Dawei dump truck, Converse dump, Aowei Danqiao economical tractor, and Denway standard 4×2 cargo truck are all being promoted with substantial price reductions. Some models have seen drops of up to 15,000 yuan, which is rare in recent years.
Meanwhile, Dongfeng Tianfeng has launched a new generation of heavy trucks, and the Dongfeng Commercial Vehicle Sales Headquarters introduced the “Dongfeng Sunshine Care Project.†This initiative includes five key actions: special care for new customers, fast access to spare parts, member benefits, skill competitions, and service evaluations. Alongside three types of support—free training, free inspections, and a 24-hour service commitment—Dongfeng aims to challenge the Steyr series and strengthen its market position.
Futian Auman has focused heavily on improving after-sales service. The company announced that all Auman Heavy Truck buyers will automatically become members of the Auman Club and receive an extended warranty period by 50%, making it the longest warranty offered by any domestic heavy truck manufacturer. In addition, Auman introduced a “time-limited service commitment,†promising compensation of 200 yuan per day if service is not completed within the agreed timeframe.
In addition, Sinotruk has intensified promotions for models like Gold Prince, Haojun, General Huanghe, and Haoyun, launching the “Sino Heavy Industries Exploration of the Source of 100 Pulses†campaign. They also invited users from Shanghai, Shaanxi, and Sichuan to participate in test drives and experience their latest offerings. Meanwhile, Shaanxi Automobile continues to focus on fuel efficiency, promoting the concept of “economy-efficient + high uptime + convenient service = trucks that make money.â€
With these aggressive marketing strategies, the heavy truck industry is experiencing a wave of activity during what used to be a slow season, showing how competition is driving innovation and customer satisfaction in the sector.
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